Articles

Download the following articles in PDF format

1. The Final Frontier of the Non-Standard: meeting the technical challenges of localizing Indic language Websites (MultiLingual Technology, October 2004) [PDF - 110 Kb]

In this article, John O'Shea and Lindsay Johnson, from Wordbank's Technical Services department, describe the challenges they encountered with the localization of a website into the Indic languages of Hindi, Urdu and Gujarati. These included dealing with non-standard fonts, browser display issues, and the dangers of editing UTF-8 encoded files in non-compatible text editors.

2. Developing the Relationship between Translators and Localization Companies (ITI Bulletin, October 2004) [PDF - 59 Kb]

In this article, Monica Basting, Wordbank Assistant Director, Linguistic Services , discusses the role of localization companies, the commercial pressures of today's marketplace, and some best practice guidelines for reconciling clients' demands for speed and cost-reduction with translators' working practices and their desire to produce high quality translations.

3. Is thinking global killing local? Successfully integrating local insights into global strategy (Business Management magazine, November 2004) [PDF - 111 Kb]

In this article, Gordon Husbands, Wordbank Worldwide VP Sales & Marketing, explains why it has never been more important for us to communicate effectively, consistently and accurately with our customers, wherever they are in the buying/relationship cycle, whatever language they speak and whichever communication medium they prefer.