The traditional approach to international campaigns tends to rely on developing campaign copy and imagery for a domestic market and then getting it translated.  However, we have found that the best results are obtained when the campaign is developed with global application in mind.  Effectiveness is increased and costs reduced.

• The suitability of the copy and imagery for local markets.
• The suitability of the physical design for the localization process.

Designing for Localization: Top Tips - request your copy now.

Any design should consider how the message would be received: 

• Is the design culturally sensitive?
• Do the visual elements create a positive impression?
• Can the key messages be adapted and communicated?

Design suitability for the localization process is about how much effort is required to physically localize each file for each language.  If a design has been fully internationalized issues like availability of fonts, space for language expansion and standardization of styles have all been considered and costs are both lower and more predictable.
For both online and print media it is critical that the design software used can actually support the language set planned. We can provide design support consulting and training to help you and your design agency avoid the major pitfalls when going global. Just remember to consider your global requirements before you approve your campaign design.