For any brand going global, local country operations or channels go with the territory.  These channels to market may include direct sales teams, resellers, distributors, agents or franchisees located around the globe.  Coordinating the approval of localized content from these channels can prove a headache for any global marketing supply chain.

Fortunately, Wordbank has been briefing, coordinating, persuading and cajoling these resources for many years for many major brands.  As you might expect, we have a sophisticated client extranet (WordXtra) to enable in-country contacts to see what collateral or content is undergoing localization and to simplify the complex review and approval process.
 

Ultimately, it is worth remembering that the best translator in the world can neither anticipate exactly how your local salesperson will articulate your expensive, handcrafted messaging nor determine that a certain product option no longer ships in that locale.  In our experience, it pays to close this particular quality circle.